Toronto Raptors Away

Toronto Raptors Away

Day twenty eight of #maymadness, and it’s the Toronto Raptors.

While the Raptors current brand is passable, it is a little bland – there is sufficient evidence at hand that suggests this is directly related to letting rappers screw around with your branding… *cough* Brooklyn *cough*.

A splash of purple from the Raptors original palette sorts some of that ‘blandness’ out. I played around with the idea of some jagged pinstripes inspired by their original away jerseys, but it made everything a little busy, so I took them back out again.

San Antonio Spurs Alternate

San Antonio Spurs Alternate

Day twenty seven of #maymadness, and it’s the San Antonio Spurs.

This one has a little bit of everything, it’s a grey jersey (something they’ve currently got, but that isn’t that great), the ‘Los Spurs’ Noches éne•bé•a jersey wordmark, and the ‘Fiesta colours’ from their 90’s logo (seemed like a good combo with ‘Los Spurs’).

Sacramento Kings Away

Sacramento Kings Away

Day twenty six of #maymadness, and it’s the Sacramento Kings.

Cheated with this one a little by using the Kings concepts I posted last month as the base and just tweaking a few things.

The colour scheme has been updated to the now official ‘Royal Purple’ and ‘Granite’ (think I still prefer the baby blue and deep purple from my previous concepts).

I’ve also switched to ‘Kings’ instead of ‘SAC’ on the jersey, even though it looks like they’ll probably end up with ‘SAC’ on at least one of their new jerseys.

Portland Trail Blazers Away

Portland Trail Blazers Away

Day twenty five of #maymadness, and it’s the Portland Trail Blazers.

For the Blazers I’ve used their old wordmark as it’s got a little more personality than their current one, and added some simple side striping on the jersey and shorts that draws inspiration from their logo.

Phoenix Suns Home

Phoenix Suns Home

Day twenty four of #maymadness, and it’s the Phoenix Suns.

A little unsure if I’m happy with this one or not, wanted to to incorporate elements of their 90s jerseys without doing a straight replica. Ended up with an asymmetrical jersey to go along with the asymmetrical shorts from the 90s set.

Philadelphia 76ers Alternate

Philadelphia 76ers Alternate

Day twenty three of #maymadness, and it’s the Philadelphia 76ers.

Not a whole lot of thought behind this one, I just *really* like this secondary logo and wanted to see it on a jersey. I guess it has a bit of a 90’s feel to it, but they could probably still get away with it now.

Orlando Magic Alternate

Orlando Magic Alternate

Day twenty two of #maymadness, and it’s the Orlando Magic.

The Magic (unlike the Rockets, Celtics and Bulls) are a team that I believe can actually get away with having a grey jersey in their rotation.

I’ve changed things slightly from the grey alternate that they currently wear, the sleeves are gone, the grey is maybe a touch darker and I switched the wordmark and number to white with blue outline. I’ve also gone back to the tighter pin stripes, and stars on the shorts like the original Magic uniforms.

Oklahoma City Thunder Away

Oklahoma City Thunder Away

Day twenty one of #maymadness, and it’s the Oklahoma City Thunder.

Make no mistake, the Thunder have the worst identity in the NBA. Hands down. No contest.

Hideously generic primary logo, with nothing ‘thundery’ about it. Zero secondary logos, too many colours. Even the team itself doesn’t seem to be a massive fan of their current jerseys given how little they’ve worn them during the playoff with almost all games being played in their (also awful) white sleeved jersey and their (ok) all-navy-vertical-wordmark jersey.

Hopefully they’ll be on the receiving end of new logos and jerseys when the league-wide Nike contract kicks in, because hot damn do they need it. If I were Durant I’d leave during the off-season solely because of their branding.

Ok, enough complaining, what have I done about it. I started with their orange alternates (which I like, even though I know not everyone does), originally I was just going to do a straight invert, navy jersey with orange trim, but it felt too dark, so I switched the ‘OKC’ and numbers to be white, and added white side panels and trim.

Shorts are based on those worn with their navy alternates, with a vertical wordmark on one leg, and a simplified (less colours, no random swoosh lines) version of their current logo on the other.

New York Knicks Alternate

New York Knicks Alternate

Day twenty of #maymadness, and it’s the New York Knicks.

Tried something a little different for the Knicks making use of one of their secondary logos. I think I like how it turned out, only concern is that it might look a bit too much like a practice jersey.

New Orleans Pelicans Home

New Orleans Pelicans Home

Day nineteen of #maymadness, and it’s the New Orleans Pelicans.

Nothing wild or crazy for the New Orleans, all I really wanted was a basic white home jersey featuring ‘Pelicans’ across the front instead of ‘New Orleans’. Also included a little more red than their current home jersey features.

Dean Robinson

I'm Dean Robinson and third. is a creative outlet combining two of my favourite things – sport and design.